SEO Services

The net is now the most efficient & powerful advertising medium

There are two ways to harness this power:

1. PPC – Direct Response – Paid For Advertising

Pay Per Click (PPC) is the most efficient & accountable direct response medium. Also known as Sponsored links or Adwords (webmasters create their own). The system is based on ‘key words’. A Dublin Hotel’s ‘key words’ would be ‘Dublin Hotels’. A potential customer searches the net for ‘Dublin Hotels’, clicks the ad & accesses your website. All very efficient ! A daily ad budget & a maximum PPC can be set. Your cost per sale is thus easily determined once your first few bookings have been made. Google adwords work on a real time bid system so the advertiser offering the highest click price gets listed first & receives most clicks.

C heck out our Pay Per Click site here.

2. SEO – Search Engine Optimisation – Organic Search

Organic search is the process of entering a phrase in a search engine. This phrase is known as ‘key words’. This ‘key words’ concept is central the process known as search engine optimisation (SEO). SEO is the process of increasing the visibility of your website for ‘key words’. So when your potential customers search the net for your ‘key words’ your site is visible! SEO is not a sprint, more a marathon. More a tortoise than a hare.

If you are promised a fast track by an SEO company then Black Hat ( ie. unethical ) techniques are being used & your company could be de-listed completely by Google. Fast track techniques do not produce long lasting improved search results.

The object of the SEO is an excellent SERP (search engine result page) for your ‘key words’. The benefits of SEO Dublin

are:

Increased relevant traffic Increased sales or leads Hence Increased Profit

Now this is how we deliver these benefits! It is a three stage process 1. Planning & Analysis 2. On Page work 3. Off Page work Lets examine these in detail:

First Step – Planning & Analysis

Develop a professional SEO strategy Keyword research Competitor analysis Assessing your website from a SEO perspective Examination of HTML source code In depth analysis of your website’s current traffic W3C code validation

Second Step – On Page work

Optimise Meta Tags, Descriptions & Title Tags Optimise site Navigation & Useability Optimise site Directory Anchor Tag Optimisation Image Optimisation Create new Content Existing Content Optimisation XML sitemaps

Third Step – Off Page work

Link Building Directory Submissions Article writing keyword orientated Article Submissions Product Directory Submissions Online PR Social Media Optimisation ( Facebook , My Space, Twitter…) Social bookmarking Blogs RSS feeds Creating Videos Video Submissions Monthly Activity Report